Successful MIDO 2018!
Polycore presented our new sleek and modern look at MIDO 2018, held from 24th - 26th February at Fiera Milano. The fresh aesthetic celebrates our brand's aim to constantly push the boundaries of creativity and inspire the sun lenses industry through the presentation of forward-looking collections.
Four product categories were featured at our booth. They were prescription sun lenses, on-hand standard & classic collection, Spring/Summer 2019 and our newly released fashion + performance range. The fashion + performance sun lens range reinforces our belief that sun lenses should also offer wearers optimum protection and enhance vision. Included in this range is our new blue cut sun lenses which not only keep wearers fashionably stylish with 6 trendy colourways, but also reduces the transmission of harmful blue light by 25%. Harmful blue light is emitted not just from digital devices which we use constantly while on the go, but is present in the environment all around us.
Reserved only for our key customers, the MIDO 2018 collection was released behind closed doors. Six sub-collections were included in our first collection of 2018. Among them were our avant-garde geometric mirror and oblique strip mirror which received a strong positive reception. These sun lenses are designed symmetrically and offered in our forecasted colour trends for 2019, giving wearers a unique look.
Polycore looks forward to the next MIDO Eyewear show which will be held from 23rd to 25th February 2019. For inquiries on our products and collections, please send us an email at firstname.lastname@example.org